Bachelor of Management and Marketing
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Description
The Management and Marketing programme prepares students with business management, marketing, leadership, and communication skills. The programme focuses on marketing strategies, organisational management, and consumer behaviour.
Duration
4 years
Study Plan
Year 1
Introduces business foundations, management principles, marketing basics, and communication skills.
Year 2
Focuses on consumer behaviour, marketing strategies, organisational management, and business applications.
Year 3
Students study project management, service marketing, e-commerce, and research methods.
Year 4
Focuses on graduation projects, practical training, and preparation for management and marketing careers.
Teaching Methods:
- • Lectures
- • Case studies
- • Projects
- • Group work
- • Practical training
Assessment Methods:
- • Written exams
- • Assignments
- • Projects
- • Presentations
- • Case study analysis
Skills you will gain:
- • Marketing skills
- • Management skills
- • Communication skills
- • Analytical thinking
- • Teamwork
Career Opportunities in the Future
Marketing Officer
Sales Manager
Brand Executive
Business Manager
Customer Relations Officer
