Bachelor of Mass Communication and Public Relations
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Description
The Bachelor of Mass Communication and Public Relations programme prepares students with communication, media, and public relations skills. The programme focuses on media production, public communication, journalism, digital media, and professional communication practices.
Duration
4 years
Study Plan
Year 1
Introduces communication basics, media studies, writing skills, and public relations foundations.
Year 2
Focuses on journalism, media production, public communication, and digital media skills.
Year 3
Students study advanced public relations, media campaigns, research methods, and practical projects.
Year 4
Focuses on graduation projects, work placement, and preparation for media and PR careers.
Teaching Methods:
- • Lectures
- • Media projects
- • Case studies
- • Practical training
- • Group work
Assessment Methods:
- • Written exams
- • Assignments
- • Media projects
- • Presentations
- • Practical work
Skills you will gain:
- • Communication skills
- • Media writing
- • Public relations skills
- • Research skills
- • Teamwork
Career Opportunities in the Future
Public Relations Officer
Media Specialist
Journalist
Content Creator
Communication Officer
