Marketing
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Description
The Marketing programme prepares students for the fast-paced and exciting field of marketing. Students develop an understanding of customer needs, product and service development, consumer behaviour, strategic marketing, and integrated marketing communications.
Duration
4 years
Study Plan
Year 1
Introduces business, management, communication, and marketing basics.
Year 2
Focuses on consumer behavior, advertising, and market research.
Year 3
Students study branding, digital marketing, and marketing strategy.
Year 4
Focuses on advanced marketing projects, campaigns, and career preparation.
Teaching Methods:
- • Lectures
- • Case studies
- • Marketing projects
- • Group work
- • Presentations
Assessment Methods:
- • Exams
- • Assignments
- • Marketing projects
- • Presentations
- • Campaign analysis
Skills you will gain:
- • Marketing and branding skills.
- • Communication and presentation skills.
- • Market research skills.
- • Creative thinking.
Career Opportunities in the Future
Marketing Executive
Brand Manager
Digital Marketing Specialist
Market Researcher
